Brand Your Company
Coca Cola? was just named the number one most valuable global brand of 2012 by brand consultancy firm, ?Interbrand?. It?s really no surprise as the renowned soda distributor spends more than $2.6 billion annually on advertising and has millions of fans spanning the globe.
Now you are probably thinking, ?They should be #1 since they spend that much?, right? However, $2.6 billion was about 6% of their total revenue for 2011.
What percentage of your revenue are you spending to brand your company?
Carry On!
Sincerely,
Greg McAfee
HVAC Business Consultant
www.gregmcafee.com
Source: http://blog.jacksonsystems.com/branding-tip33-from-greg-mcafee-hvac-business-consultant/
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